EbeNacho Scrooge

The Story of EbeNacho Scrooge

EbeNacho Scrooge is a grumpy old chip.
With a hard crispy shell and coal in his dip.
He hates Chipmas. Bahumbug! And every year
He makes sure no chips get their toppings! Oh but I fear…

This Chipmas something changed. In the middle of the night
He was visited by the piñata spirit, giving him such a fright!
He was getting too crunchy. He was on the wrong path!
So the pinata took him on a journey through time starting when he was an app.

A sweet little chip, not always this way.
He used to dip with the other chips in Queso Bay!
But as he went through the menu he started not to care.
Taking more and more toppings and leaving the other chips bare!

pinata-noglow

Now getting into his entrée, the main course
EbeNacho sees something so much worse!
He keeps taking toppings from all of the chips
Their fiestas are empty, but still they manage

to laugh and shell-a-brate this Chipmas Eve
While their shells fiesta together, whatever they eat.
But why do the chips all think he’s the one
that should crack his own shell while they are out having fun?

Dessert is the final stop on his journey
To see what will become of him if he doesn’t stop hurting.
Because EbeNacho still only cares for his own shell
He must see that hurting others can hurt him as well.

Now getting into his entrée, the main course
EbeNacho sees something so much worse!
He keeps taking toppings from all of the chips
Their fiestas are empty, but still they manage

to laugh and shell-a-brate this Chipmas Eve
While their shells fiesta together, whatever they eat.
But why do the chips all think he’s the one
that should crack his own shell while they are out having fun?

Dessert is the final stop on his journey
To see what will become of him if he doesn’t stop hurting.
Because EbeNacho still only cares for his own shell
He must see that hurting others can hurt him as well.

To EbeNacho’s surprise, the chips are having fun!
But…they have ALL of his toppings, and EbeNacho has NONE!
Dessert is so scary! EbeNacho has been rotten!
Now he knows what it’s like to not have any toppings.

Back into his entrée he awakes on Chipmas Day
With the coal in his dip gone far far away.
He knows what to do. He must give the toppings back
and invite all the chips over for a big Chipmas snack!

gift-pile

EbeNacho sees being shellfish is no longer for him.
Instead of crunching others he looks deep within
to find out if he’s angry, scared or missed,
then he shells together with his friends to bring happiness.

Merry Chipmas!
Love, your friends at Taco ‘Bout Pins.

2024 Holiday Campaign

Taco Bout Pins Direct Mailer with bubblegram to hold Holiday Bean Fairy Pin

Holiday Mailer Magic: A Pin-Pointed Success

For their 2024 holiday campaign, Taco ‘Bout Pins set out to boost brand and product awareness through a creative holiday mailer supported by a social media campaign.

150 cards were mailed to existing clients and industry friends with weekly story readings to follow along on social media, featuring a whimsical take on the classic ‘Twas the Night Before Christmas – but with a Taco ‘Bout Pins twist!

At the heart of the campaign was the Holiday Bean Fairy, a magical character brought to life through a fun pin included in each mailer.

This unique touch not only made the campaign more memorable but also demonstrated how businesses could use pins to tell a story, reinforce a marketing message or simply spread joy.

SWOT Analysis

  • Strength

    Connecting a physical pin with a story sends a strong message

    Creating a cute character pin makes it a desirable promo product

    Shows off our creativity

    Reach a larger audience by including social media

    Surprise mailer is exciting to recipients

  • Weakness

    Keeping attention long enough to follow the story on social media

    Cost of mailing determined smaller send group

  • Opportunity

    Creating a new memory shows the power of a pin as a suggested product

    Recipients will post pictures of their mailer and/or pin to help us reach a larger audience

    Physical mailer allows distributors to share with their clients

    Stand out with a unique, memorable direct mail strategy.

  • Threat

    Sharing online to a wider audience allows potential competitors insight into marketing strategies

Results

150

Mailers Sent

20

Facebook Shares

15

Direct Messages

5

New Leads

42

% Increase in Site Traffic

264

New Visitors to Site

Spreading Holiday Cheer
—One Rave Review at a Time!

  • Holiday mail is the best kind of mail. However, this fun surprise card and pin resulting in a fantastic collaboration betweenHillary Morris and the crew over at Taco 'Bout Pins and Jacob Dobsch over at The Chest Inc. really gave me some joy. I truly love when branded merchandise is used in dimensional mail - and used to make an impact.

    Bill Petrie

  • Taco 'Bout Pins did a phenomenal job! My daughter wants to take the bean fairy to school tomorrow.

    Danielle Steinberger

  • The possibilities are endless for the most fun and creative pins when you have the best team at Taco 'Bout Pins to help. I'm planning to keep my magical holiday bean fairy front and center all year long to remind me anything is possible!

    Aubrey Cocklin

  • Please tell me lapel pins are not a viable promotional medium. So fun. So exciting. If you are not selling pins you are leaving money on the table. If you are selling pins and not using #tacoboutpins you are crazy.

    Tom Clouser

  • Made my day when this arrived!

    Alicia Hay Matthai

  • If the holiday postcard you receive does not include a Holiday Bean Fairy pin, did you truly receive a card? I shall be resplendent in the cutest of pinnery on the morrow.

    Travis Powell

  • Bravo Taco 'Bout Pins! I'll never think about Taco Tuesday the same again. Cheers to the Holiday Bean Fairy!

    David Schultz

  • Oh man, these peeps at Taco 'Bout Pins are seriously some of the MOST CREATIVE and FUN!!! Got this magic bean pin in the mail along with the cutest Christmas story!! I will forever appreciate the magical fruit when I see this pin adorning my backpack, hat, jacket….yes, it’s going everywhere with me!! I’m sure USPS carriers were grinning as they got to take part in this fun promo too!!

    Kelly O'Brien

  • So excited to see the pin every year on my stocking!

    Joel Krane

  • I need to give a huge Shout Out to one of the most dynamic, creative souls I have met. Taco 'Bout Pins created and shared a delightful Holiday card with a Magical lapel pin that made me Smile. Thank you Cheers! I have Bean Waiting for a story this good.

    Chris Stevens

  • Really clever. Really well done.

    Brett Schaffer

  • We absolutely loved the mailer you did!

    Rachel Neal

  • We love every Christmas card and season's greeting we receive at Vault, but this one took the cake. Jay and Hillary at Taco 'Bout Pins in partnership with Jacob and The Chest Inc. nailed their card this year. Coupled with a social media campaign to tell the story of the "Bean Fairy", we receive this awesome pin in a mailer. Such a well thought out and executed holiday promotion. A reminder that even small items like a postcard and pin can make a huge impact. Love everything about this!

    Josh Robbins

  • This is hands down one of the best holiday promos I've ever seen. The creativity and thoughtfulness behind the Holiday Bean Fairyfrom the great creatives at Taco 'Bout Pins and the great assist from The Chest Inc. has gone above and beyond. You guysabsolutely crushed this one out of the park. The Holiday Bean Fairy story will forever be the story that gets shared every TacoTuesday before Christmas from here on out. Thank you for this treasure!!!

    Matt Shucart