Holiday Campaign Case Study

Taco Bout Pins Direct Mailer with bubblegram to hold Holiday Bean Fairy Pin

Holiday Mailer Magic: A Pin-Pointed Success

For their holiday campaign, Taco ‘Bout Pins set out to boost brand and product awareness through a creative holiday mailer supported by a social media campaign.

150 cards were mailed to existing clients and industry friends with weekly story readings to follow along on social media, featuring a whimsical take on the classic ‘Twas the Night Before Christmas – but with a Taco ‘Bout Pins twist!

At the heart of the campaign was the Holiday Bean Fairy, a magical character brought to life through a fun pin included in each mailer.

This unique touch not only made the campaign more memorable but also demonstrated how businesses could use pins to tell a story, reinforce a marketing message or simply spread joy.

SWOT Analysis

  • Strength

    Connecting a physical pin with a story sends a strong message

    Creating a cute character pin makes it a desirable promo product

    Shows off our creativity

    Reach a larger audience by including social media

    Surprise mailer is exciting to recipients

  • Weakness

    Keeping attention long enough to follow the story on social media

    Cost of mailing determined smaller send group

  • Opportunity

    Creating a new memory shows the power of a pin as a suggested product

    Recipients will post pictures of their mailer and/or pin to help us reach a larger audience

    Physical mailer allows distributors to share with their clients

  • Threat

    Sharing online to a wider audience allows potential competitors insight into marketing strategies

Results

150

Mailers Sent

20

Facebook Shares

15

Direct Messages

5

New Leads

Spreading Holiday Cheer
—One Rave Review at a Time!

  • We love every Christmas card and season's greeting we receive at Vault, but this one took the cake. Jay and Hillary atTaco 'Bout Pins in partnership with Jacob and The Chest Inc. nailed their card this year. Coupled with a social mediacampaign to tell the story of the "Bean Fairy", we receive this awesome pin in a mailer. Such a well thought out andexecuted holiday promotion. A reminder that even small items like a postcard and pin can make a huge impact. Loveeverything about this!

  • Knocked it out of the park!

  • We absolutely loved the mailer you did!

  • This is hands down one of the best holiday promos I've ever seen. The creativity and thoughtfulness behind the Holiday Bean Fairyfrom the great creatives at Taco 'Bout Pins and the great assist from The Chest Inc. has gone above and beyond. You guysabsolutely crushed this one out of the park. The Holiday Bean Fairy story will forever be the story that gets shared every TacoTuesday before Christmas from here on out. Thank you for this treasure!!!

  • Holiday mail is the best kind of mail. However, this fun surprise card and pin resulting in a fantastic collaboration betweenHillary Morris and the crew over at Taco 'Bout Pins and Jacob Dobsch over at The Chest Inc. really gave me some joy. I truly love when branded merchandise is used in dimensional mail - and used to make an impact.

  • So excited to see the pin every year on my stocking!

  • Really clever. Really well done.

  • Made my day when this arrived!

  • Oh man, these peeps at Taco 'Bout Pins are seriously some of the MOST CREATIVE and FUN!!! Got this magic bean pin in the mail along with the cutest Christmas story!! I will forever appreciate the magical fruit when I see this pin adorning my backpack, hat, jacket….yes, it’s going everywhere with me!! I’m sure USPS carriers were grinning as they got to take part in this fun promo too!!

  • The most creative holiday card I received! Love it!

  • This. Is. Awesome!

HBF Testimonial 3

We love every Christmas card and season's greeting we receive at Vault, but this one took the cake. Jay and Hillary atTaco 'Bout Pins in partnership with Jacob and The Chest Inc. nailed their card this year. Coupled with a social mediacampaign to tell the story of the "Bean Fairy", we receive this awesome pin in a mailer. Such a well thought out andexecuted holiday promotion. A reminder that even small items like a postcard and pin can make a huge impact. Loveeverything about this!

HBF Testimonial 8

Made my day when this arrived!

HBF Testimonial 4

So excited to see the pin every year on my stocking!

HBF Testimonial 6

Knocked it out of the park!

HBF Testimonial 2

Holiday mail is the best kind of mail. However, this fun surprise card and pin resulting in a fantastic collaboration betweenHillary Morris and the crew over at Taco 'Bout Pins and Jacob Dobsch over at The Chest Inc. really gave me some joy. I truly love when branded merchandise is used in dimensional mail - and used to make an impact.

HBF Testimonial 11

We absolutely loved the mailer you did!

HBF Testimonial 10

This is hands down one of the best holiday promos I've ever seen. The creativity and thoughtfulness behind the Holiday Bean Fairyfrom the great creatives at Taco 'Bout Pins and the great assist from The Chest Inc. has gone above and beyond. You guysabsolutely crushed this one out of the park. The Holiday Bean Fairy story will forever be the story that gets shared every TacoTuesday before Christmas from here on out. Thank you for this treasure!!!

HBF Testimonial 1

Oh man, these peeps at Taco 'Bout Pins are seriously some of the MOST CREATIVE and FUN!!! Got this magic bean pin in the mail along with the cutest Christmas story!! I will forever appreciate the magical fruit when I see this pin adorning my backpack, hat, jacket….yes, it’s going everywhere with me!! I’m sure USPS carriers were grinning as they got to take part in this fun promo too!!